This is an unconventional post. I’m not going to do a book review, a best books list, or even blab on and on about some fascinating aspect of writing or artisanal publishing. I am going to do something I do only once in a long while, and that is craft a post around an announcement. Usually, it means one of my books has just come out or is about to. This time, it means I am in the middle of a Kickstarter campaign (and if you didn’t know that, you haven’t visited in awhile). SEE HERE for Owl and Zebra Press: Three Novels, Six Months.
So here’s the pitch: I need publicity. I need my friends and followers to share with their friends and followers. Therefore, I am willing to reciprocate with other bloggers and website hosts for those things. I can guest blog, interview, offer a give away, or just appear. You just have to share about my Kickstarter campaign, encouraging others to go there and consider donating. (If you don’t have a blog, say, you can just share, share, share 😉 ). If you are interested, just comment below, or email me at email@example.com.
And here’s how you can get something from reading even this entry: Do you have a blog? You want more readers? More followers? The key is to read, comment, and ask.
- Read other blogs. Search for ones that have similar topics and would attract the same audience you are looking for.
- Comment on those blogs. Leave only real and sincere comments, but leave them often. Don’t try to sell anything in your comments.
- Approach those bloggers (and others like them) with a friendly email, when you are willing to trade work for publicity. When I have a book coming out, I offer a free copy of the book for a review (but only at weblogs that state they are open to solicited reviews). At this time, I am offering to provide original content for them.
Fortunately or unfortunately, readers don’t just start flocking in when you begin a blog. But if you have something to say, something useful or inspirational, use other blogs and websites to build a network. It becomes a sort of spiderweb of connection and, on a day when you write a real stinker, you’ll be able to rebound.